If you're like me, you want to know whether anyone's eating the meat you grind out from the butcher shop of ideas called your blog. Sure, there's some measure of pride and ego involved: as your stats move ever upward your sense of confidence inflates proportionately. So does your sense of importance and pride. We all want at least a little touch of fame.

Problem is, unless you get a lot of comments on your blog, it's difficult to know how many subscribers you have reading your feed, or which posts are getting the most attention, or whether your visitors are first-timers who never return, or old die hards who just can't get enough of your tasty cuts. Yes, traffic analysis is more than just pretty charts, it's a window into

Hat tip to Michael Davis for alerting me to this question posed over at Total Leadership: "Should Ministry Leaders Blog?" Here are my thoughts…

A blogger with a "why" beats one with only a "how"

Blogging can be a waste of a leader's time if he doesn't know what he's doing or why he's doing it. (Especially why.)

I would never suggest a leader start blogging (or podcasting) unless they've already been reading some choice blogs and are starting to get some idea of what value a blog can bring to a ministry or to one's life. Rushing into blogging without first experiencing it is like convincing someone to preach who's never heard a sermon in their life. Sure, it might be comical or even refreshing — once.

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