News item: The Battle For Latino Souls
 From Flickr.com. Uploaded on March 6, 2005 by D LeRoy |
An item from the March 21 issue of Newsweek popped up on my radar: “The Battle For Latino Souls.” Subitled, “Pentecostal churches are using savvy marketing to attract traditionally Catholic Hispanics. A holy struggle in Chicago”.
I found this quote interesting:
Latinos remain the Catholic church's fastest-growing ethnic bloc, but they are also one of the fastest-growing segments among Mormons, Methodists and most other denominations. The result: all faiths are courting Hispanics with a marketing savvy more often associated with corporate America. These churches “have plans to grow, and they're aggressive,” says Edwin Hernandez of the University of Notre Dame. “The competition is rampant.”
The dark-side of evangelistic economics? Or language from a skewed perspective? The picture’s a little clearer as we begin the next
